A product is something made in the factory; a brand is something the customer buys. A product can be copied or imitated by a competitor; a brand is unique. A product can be outdated; a successful brand is timeless.

Stephen King (WPP Group, London)

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow” – Jack Welch, Former CEO of GE.

Employee Engagement

Customer Satisfaction

Customer Satisfaction Score

Cash Flow

What is your brand worth?

Your brand value can give you more information than just the number. Knowing how much your brand worth is crucial for strategic decision-making. Find out more

How strong is your brand?

Do you identify your competitors accurately and is your brand strong against them?

How can we help?


Wide range of data is obtained via market research​


Data is processed and transformed into value-added data (brand valua and brand strength reports)


Based on the insight reports, we work together with our clients to help improve their brand value

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