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Brand vs Trademark

All trademarks are brands, but not all brands are trademarks. What are the differences between theses two?

Category Brand Trademark
Legal protection
Brands are not protected by Intellectual Property Law.
Trademarks are protected under Intellectual Property Law.
Length of use
There is no time limit for using a brand.
The length of use for a registered trademark is 10 years (renewable).
Not all brands are trademarks.
All trademarks are brands.
Associated with
Brands are associated with culture, personality, vision, and reputation.
Trademarks are associated with description, packaging, and color scheme.