Frequently Asked Questions

Brand Valuation

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To calculate brand value using Royalty Relief Method, the following inputs must be determined:

  • Economic life of the Trademark
  • Forecast revenue
  • Royalty rate
  • Tax rate
  • Discount rate

For more information, please refer to our methodology page.

FAVI chooses Royalty Relief Method (RRM) as the primary method to calculate band value. Below is a simple example of the method.

For more information, please refer to our methodology page.

Market Research

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Trademark Audit

A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are sufficient, comprehensive, and accurate.

Undertaking a trademark audit will enable you to consolidate your rights and agreements by providing you with a clearer picture of your trademarks and their respective strengths and weaknesses.

There are steps to approach an IP audit, please click here for more information.

The common reasons to undertake an audit may include:

  • The purchases and/or sales of (individual) business units;
  • Setting up a licensing program;
  • An initial public offering;
  • The desire to centralise your assets.