To calculate brand value using Royalty Relief Method, the following inputs must be determined:
For more information, please refer to our methodology page.
A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are sufficient, comprehensive, and accurate.
Undertaking a trademark audit will enable you to consolidate your rights and agreements by providing you with a clearer picture of your trademarks and their respective strengths and weaknesses.
There are steps to approach an IP audit, please click here for more information.
The common reasons to undertake an audit may include: