GLOSSARY

Intangible asset, including but not limited to, names, terms, signs, symbols, logos, and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefit/values.

Accordion Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Accordion Content

Four principles of Brand Relevance according to Prophet:

1. Customer Obssessed – Brands we can’t imagine living without

2. Ruthlessly Pragmatic – Brands we depend on

3. Distinctive Inspired – Brands that inspire us

4. Pervasively Innovative – Brands that consistently innovate

Non-monetary, point-in-time calculation of relevant dimensions and indicators of a brand, which illustrates the perceived competitive strength, compared to its competitors amongst stakeholders.

Our FAVI Brand Strength measure the brand strength in many aspects such as: consumer behavior, employee experience, brand investment, etc.

Brand value is the economic value of the brand in transferable monetary units.

Accordion Content
Accordion Content
Accordion Content
Accordion Content
Accordion Content

IVS 210 divides intangible assets into 5 categories:

  • Marketing-related
  • Customer-related
  • Artistic-related
  • Contract-related
  • Technology-based

Certain intangible assets, such as brands, may represent a combination of the above categories.

The Rule of Thumb suggests that the licensee pay a royalty rate equivalent to 25% of expected profits for the product that incorporates the IP at issue.

There are three common valuation approaches which are:

  • Market approach
  • Cost approach
  • Income approach

At FAVI, we commonly used Royalty Relief Method to measure brand value. This is aslo one of the most commonly used method for brand valuation.