One of the most famous quotes in business management is that “if you can’t measure it, you can’t improve it” – by Peter Drucker.
Think of a situation where you are overweight and desperately want to lose weight. You work out a bunch of cardio, running everyday. Surely your body will tell you if you are doing well without stepping on a scale. But how do you know how much weight have you lost or do you need to workout more if you don’t have a clear measure of your weight (or your body measurements if you have an advance scale).
The situation is the same for brand. Once you put a lot of effort into building a brand, people will notice your brand. However, how do you know that you are heading towards the right direction if you don’t have the right tool to measure your brand value?
A proper tool to measure your brand value is the key to build and improve your brand. With an exclusive method, FAVI Brand can hekp you measure your brand value from many different perspectives. The brand valuation shows you a 360 degree view of your brand and what affect your brand value. From that, we will help you to improve your brand value.
For more information, please refer to our Brand Valuation Methodology.