BRAND VALUATION METHODOLOGY

How we conduct a Brand Valuation

Step 1

FAVI Brand Strength

Step 2

Royalty Rates

Step 3

Discounted Rates

Step 4

Brand Revenue

Step 5

Royalty Savings

Step 6

Brand Value

FAVI Brand Strength

FAVI Brand Strength (FBS) is an exclusive market research conducted by FAVI to examine many different aspects of your brand.

This index is the most crucial part of the brand valuation process. It serves the following purposes:

  • Tell the brand owner most of the factors that affect the brand value.
  • More accurate brand value as the method takes into account the brand risk factor
  • Help the brand owner to navigate the effort into the right path.