Understanding your Intangible Assets
A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are sufficient, comprehensive and accurate.
Read more about Trademark Audit here.
Review your Intellectual Property (IP) records and data.
Audit your IP portfolio for ROI and efficiency.
Put a timeline in place for regular IP health checks.
There are two ways in which the Trademark Audit can be useful for your business.
Trademark Audit helps to manage IP portfolio efficiently.
Better IP management means better legal strength leading to higher brand value.